Craig Andrews is the founder and Principal Ally at allies4me. He’s been in the marketing space for more than two decades and has driven over a half-billion dollars of revenue. He’s spoken on dozens of podcast as well as conferences including Conversion Conference.
Helping high-ticket B2B service businesses close MORE deals FASTER at HIGHER PRICES using First-Time Offers that will break your cash register. 🎙
The Leaders & Legacies Podcast celebrates leaders who are making a difference beyond themselves. It was inspired from events in 2021 when the host, Craig Andrews went into a 6-week coma. Even after waking up, his brain was scrambled for another two weeks. When his mind cleared, his wife started telling him how his team stepped up and ran the company without him. Freelancers reached out to his team and offered to do whatever was necessary while he was in the hospital. Craig believes we all make an impact greater than we realize and wants to honor owners and founders as they lead others.
Quote #1
We go into these cold relationships and we try to close them on a high ticket sale. The other option is we go in and we spend six months or a year taking them out to dinner, you know, running up the expense report in the hopes that eventually they trust us enough with that, that money.
And what we found is. If you do this little coffee date concept, this first time offer, you can build a ton of trust in a short period of time and shorten that high ticket sales cycle.
Quote #2
When somebody comes in, we get on a call and we, we spend about 30 minutes asking them questions, to figure out a number of things. One, do they have a problem we can solve? And I’m talking about first time offer for our business and at the end of that, there’s questions if, if we believe we can actually help them solve a problem, we give them a short presentation and then at the end of the presentation, we make our first time offer, which has five deliverables.
Quote #3
If you want to torture me, put me in a room full of indecisiveness. And so as a part of our process, when we make the first time offer, we, we just tell them, you know, look, one of our core values is decisiveness.
And we know this is an insanely good offer that if you put it in front of a qualified buyer, their answer should be yes. If they have to think about it, they will be a bad fit for us. And so, um, That’s so for us, you know, we get on a call and by the end, uh, at the end of one hour, they’re either a customer or they’re not now they’re, they’re a customer at 500, which, you know, we don’t make money.
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